The world of business is mainly run by impression. This means that if you can make the right impression on people, you will find yourself being presented with more and more business opportunities as compared to other people.
For instance, if you are thinking of going into a partnership with a particular businessman, the best way to go about it apart from proving that you deserve that partnership is to prove to him or her that you value them and would make a great coworker.
One common way of doing this is to pamper a few such individuals. For instance, if you are in charge of the transport issues when such a person comes to visit your job, you could decide to treat them like royalty. You could decide to get them private chartered flights instead of normal flights, as this is more comfortable and will form a better impression on them in the long run.
If you manage to pull this off, you will also seem like a person who is responsible and who can take care of business when needed to. It may seem like overkill to get private chartered flights just to get a business deal, but it has been shown to be very effective and worth it in the long run.